The Westside Collection

Logo Design



The Westside Collection by Strand encompasses rental communities positioned as boutique rentals in higher-income, coveted neighbourhoods. We aim for the brand to exude a level of sophistication that reflects the exclusivity and prestige of these desirable locations.
art direction
Refined and sophisticated look
The logo needed to convey the buildings' presence in upscale residential areas, showcasing an elegant and sophisticated look that appeals to a diverse audience of higher-income residents.